For Coaches, Experts + Course Creators:
How To Scale Digital Products With Meta Ads…
From a Tiny Starting Budget to 100+ Sales a Day
Get my step-by-step blueprint for using Meta Ads to create an endless stream of customers for your digital products, even if you have a small budget and no audience.
“Ad costs are rising” - people using outdated strategies
My ad costs are perfectly under control and it’s because I’m using the most current Meta Ads strategy for 2024-25.
Read the page below for more info on how this works and how you can use Meta Ads to generate a predictable, scalable profit every single day.
Hey, Conor Boyland here.
If you sell a digital product or you’re thinking of launching one soon…
Then I want to give you the word-for-word ad scripts and click-for-click campaign setup I’m using to scale my own digital products to 20, 30, 50… even 100+ sales a day…
And multiple 7 figures in sales.
And it's not just working for me...
➡️ I helped Chandler launch ads targeting hairstylists. He made $900 on day 1 with just $132 in ad-spend (that’s a 6.8X return - INSANE).
➡️ I helped Anderson launch ads targeting web designers - 15 sales in week 1, profitable and excited to scale up.
➡️ I helped Maria fix her campaigns for her marketing offer - she went from losing money on ads to being profitable for 5 straight weeks at 40-60 sales a week… and finally feeling like she can scale her business with confidence and clarity.
Now I'm opening the doors and sharing this method with anyone who wants to learn how to sell digital products with Meta Ads.
It's all covered inside my new, advanced training course called:
The Meta Ads Masterclass
It shows you a proven, repeatable process for creating winning ads and scaling digital products to the moon…
✅ If you have no audience or social media presence, the Meta Ads Masterclass will show you how to bypass the typical "slow grind" of organic marketing and start scaling right away .
(this is how I built my first 7 figure business with no audience or social content)
✅ If you do have a social media audience, the Meta Ads Masterclass can accelerate your growth and help you repurpose your best content as winning ads...
And if you ever want to stop making content, you can relax and take a break while your ads keep making sales for you in the background...
No more confusion, overwhelm or inconsistent sales.
Just practice the assignments, learn the skills and follow the process I give you… and you will be able to...
Create an endless stream of customers for your digital products.
Here’s a snapshot of what the program includes:
✅ Scroll-stopping hooks that drive massive engagement and sales (even if you'd rather not show your face on camera)
✅ Red-hot profitable ad angles that are working right now
✅ Word-for-word video ad scripts
✅ Professional quality filming and AI-assisted editing workflow (no need to pay editors, easy to do yourself)
✅ Modern day copywriting training - authentic messaging, NO cringe/hype, beginner to advanced level
✅ Click-for-click ad campaign setup (hard to mess up)
✅ Formulas for getting profitable on a small budget
✅ My 0-100+ sales a day scaling strategy
And a lot more...
To help you decide, here’s everything that's waiting for you inside:
Module 1 - Ad Buying Mindset
- How to conquer the fear of losing money on ads and make rational, numbers-based decisions
- 4 mindset shifts that make the difference between an amateur and a professional, and how to show up every day ready to fight for your goals and win.
- Why most courses create “learned helplessness” (in order to sell you more courses) and how to rapdily build “learned confidence” in yourself to solve problems and power through obstacles.
Module 2 - Ad Strategy
- Understand how the digital product business model actually works… and how to use ads to scale as far as you want to go
- The 3 numbers that drive the growth of your whole business - if you’re not tracking these 3 numbers, you’re basically "flying blind" and you'll never have any control or predictability.
- How to properly leverage Meta’s machine learning algorithm to find your ideal customers as cheaply as possible.
Module 3 - Ad Psychology
- 8 foundational principles for attracting attention, creating desire and building trust
- Why trying to “stand out” and be different in your ads is a huge mistake… and how the best ads actually blend in with the content your audience is already watching…
- Can you run ads without showing your face? Yes, but your copywriting skills better be 10/10... lucky for you, I've scaled faceless ads + products to 7 figures in the men's dating niche and I'll show you the exact formulas I used.
Module 4 - Ad Research
- How to use Tiktok and Instagram to find red-hot angles for your ads, so you’re always building from ideas that are already proven to work
- A little-known feature on Facebook that lets you spy on your competitors and see every single ad they’re running right now (this is public info and its totally free)
- Watch me demonstrate how I find winning ad angles quickly, with real examples of whats working right now
Module 5 - Ad Copywriting
- The first (and only) ad you need to write - this is a fundamental ad formula that always works, and once you understand it, you can remix it endlessly
- How to write authentic, trustworthy hooks that attract attention without sounding “hypey” or “try-hard” (hint - it’s NOT about shocking people or being wild and crazy, it’s about being RELEVANT and having EMPATHY for your customers)
- Detailed, in-depth, line-by-line training on video scripts, primary text and headlines, with word-for-word examples of each, and an assignment to write your own
- How to use AI tools like ChatGPT or Claude to instantly reverse-engineer the formula of any ad you see… and write a new ad for your product that flows and sounds the same.
Module 6 - Ad Compliance
- How to avoid getting your ads restricted or your account banned… with an extensive list of words and phrases to avoid, and in-depth training on the most current compliance policies.
- How to take non-compliant copy and quickly rewrite it to be compliant, without losing the key elements that make it convert.
- My custom ChatGPT prompt that instantly highlights problem areas in your script and suggests compliant alternatives - I never create ads anymore without using this first!
Module 7 - Ad Creative Production
- My simple home-office setup for filming “talking head” video ads that look and sound professional. I’ll show you the exact webcam, lighting and mic setup I use.
- How to convey confidence and enthusiasm on camera, so your audience feels they can trust you (because you look and sound confident in what you’re selling)
- My 5-minute editing workflow - how I use easy software like Descript or Capcut to edit videos and add captions. I never pay editors anymore, this is so much easier and faster.
Module 8 - Ad Account + Pixel Setup
- Click for click instructions for setting up your Meta Business Manager, Ad Accounts and pixel… so you know you’re tracking your ads accurately
- Most Youtube tutorials on pixel setup are WRONG for digital product sellers - our funnels are unique and need to be tracked in a specific way (I’ll show you exactly how)
- The top 3 options for data tracking (1 is free, 2 is affordable and 3 is expensive, but totally done-for-you)
Module 9 - Ad Campaign Setup
- Good news - you only need 1 campaign now to scale a digital product. Watch over my shoulder and I’ll show you exactly how to set up that 1 campaign, step by step, so you don’t mess up a single click.
- Why I don’t use interest-based targeting or USA/UK/Aus/Canada audiences anymore, and how broad targeting with Advantage+ and worldwide audiences can scale much further and get you customers for much cheaper.
- Warning: everyone wants to spend as little as possible to get started, BUT if you don’t spend enough, you won’t get data and you’ll never optimize or scale. I’ll give you a specific formula for determining your bare-minimum starting budget based on the price of your offer, with aggressive and conservative examples.
- A little-known trick for getting profitable on as little as $25 a day... by tweaking the price of your offer and optimizing your campaign the way I show you.
Module 10 - Ad Testing + Data Analysis
- Exactly how to test your first 4 ad creatives - how much to spend, how to get thru the learning phase, and what kind of numbers to expect.
- Specific criteria for judging winning ad creatives vs losers
- How to analyze your entire funnel and diagnose weak points to improve - no more confusion and overwhelm! If your ads aren’t converting the way you want, you will know exactly where the breakdowns are and exactly what you need to fix.
Module 11 - Ad Scaling
- The biggest “needle movers” when scaling a digital product (offer, ads, sales page, price, checkout, upsell 1) and what it actually looks like to go from 0-100 sales a day
- Warning - if you scale your budget too fast, you will “break” your campaign and lose a ton of money… I’ll show you the safest way to scale your ad campaign budget without ruining its performance.
- How to continually research and test new ad creatives, cutting the losers and stacking the winners. This is a wash/rinse/repeat process and the best media buyers repeat this consistently as they scale.
Module 12 - Ad Innovation + Unfair Advantages
- Finding untapped gold mines - this is the most exciting and in-depth part of the course because this is where you innovate on your most successful ads and discover new formats and angles that no one else has tried yet… and that your competitors won't be able to keep up with.
- A new kind of ad that is getting me 8-10X more clicks and scaling easier than ever (and you dont even have to speak on camera)
- How to leverage viral videos and cutting-edge trends to create unfair advantages in your marketing… (warning - you will probably be copied by amateurs when you do this… but you’ll be so far ahead of them, you won’t care)
- In-depth training to develop your unique brand voice and style… your audience will see you as an authority, you’ll stop trying so hard to “persuade” or “sell”… and you’ll start having fun and being in a creative flow state all the time…
Module 13 - Ad Troubleshooting
- What to do if an ad gets rejected or your account gets restricted… don’t freak out, it happens to everyone on Meta eventually… just follow my detailed, step by step instructions to fix it.
- What to do if you get haters in the comments of your ads… and how to stay detached and impervious to the words of strangers on the internet.
- What to do if you can’t make ads work, period… how to pivot your strategy to make sales from free traffic. I personally did this as a beginner - I used free traffic to level up my offer and generate sales… then I ran ads again once I could afford it.
- What to do if you lose faith in yourself and feel like giving up… I’ll give you some hard-won wisdom and perspective from 10 years in the game, how to handle the emotional rollercoaster of entrepreneurship, and how to turn you darkest moments into your greatest breakthroughs…
To recap, in The Meta Ads Masterclass, you are getting THE most current Meta Ads strategy working right now in 2025 for selling digital products at scale.
If people are telling you “ad costs are rising” it’s probably because their ads aren’t very good…
Or because they’re using strategies that don’t work anymore.
For example, if people are telling you to use…
❌ Interest-based targeting
❌ Multiple campaigns for the same offer
❌ US/UK/Canada/Australia audiences only
… they are behind the times!
The Meta Ads Masterclass will show you how to use 1 simplified campaign with broad targeting and machine learning to keep your cost per purchase as low as possible while scaling.
Translation: campaign scaling is EASIER now, because Meta's algorithm is so good at finding you customers.
All you need to do is feed the algorithm with good ad creatives... and I will show you how to do that in extremely fine detail.
If you’re worried about the cost of ads, this strategy will help you make the most of a small budget.
And once you’re making sales, you can re-invest your profits into the same campaign to scale up consistently and under control.
Imagine sitting down to work in the morning and seeing…
- A massive stream of new sales notifications that came in overnight…
- A stable, consistent, scalable ad campaign that churns out a profit every day…
- A rapidly growing list of red-hot buyers who are easy to sell into higher-ticket offers…
What would that do for your business? For your peace of mind? For your future?
What would that be worth to you?
Can you even put a price on it?
Well, I charge $25K minimum to do this for other companies.
And my consulting clients each paid $5K to learn this from me 1 on 1…
But I know most people don’t have $5K, or even $2K to drop on this…
And even if you do, I want you to use that money on ads!
So, I made The Meta Ads Masterclass much more affordable for the right people…
When you sign up today, you won’t pay $2000… $1000… or even $500.
Right now, you can get instant access to everything for just $297.
Ready to Scale Your Digital Product To the Moon?
Yes! Give Me Instant Access to The Meta Ads Masterclass for Just $5000 $297
FAQ
Conor Boyland is 7 figure copywriter, entrepreneur and marketing consultant. He scaled his first business to 7 figures in the men’s dating advice niche. He is also the founder of The Yes Drink, a rapidly growing beverage startup.
This strategy works for selling online courses, ebooks, memberships, software and similar digital products sold via automated sales pages + funnels.
No, this is not recommended for those selling affiliate offers via paid traffic. This is for people selling their own digital products. You will need ownership of the product in order to set up tracking codes and optimize.
That depends on the price of your product. For digital products in the $20-50 range, the recommended starting budget is between $100-$200 a day. BUT you can get started for as low as $25 a day and I will show you how inside the program.
You may have failed because you were using an outdated strategy, or your ad copy wasn't good enough, or your offer wasn't strong enough. The Meta Ads Masterclass teaches the most up-to-date campaign setup and strategy working right now in 2025. And if you will learn a systematic, lean method of testing ads, on a mimimal budget, and learning from the data. If your ads are successful, you will know exactly why and how to scale them up. If your ads are not successful at first, you will know exactly why and where the breakdowns are happening in your funnel so you can fix them.
Yes, the Meta Ads Masterclass is beginner friendly. If you passed 5th grade math, you can learn to run ads. You will also learn foundational marketing principles, beginner copywriting formulas and get dozens of word-for-word examples to accelerate your learning curve.
Then go launch one and come back when you're ready to scale it! If you need a method that works, check out the Mini Course Launch Kit, it's only $37 and covers everything you need. www.MiniCourseLaunchKit.com
Images can work, but I recommend you start with video ads because they are more proven to generate engagement and sales, and they help Meta's algorithm to optimize and find you customers. Once you get enough data, you find the right messaging and you get your offer dialed in, image ads can help to scale further.
Yes, if you use the right prompts and examples, AI can write some pretty good sales copy. But you still have to know what "good sales copy" looks like. And without good prompts and examples written by a REAL copywriter who "gets it"... the AI will produce garbage. The Meta Ads Masterclass will give you proven copywriting formulas AND AI prompts to help you write faster.
Disclaimer: The results shared on this page are for example purposes only and are not typical. Success depends on your background, experience, effort, and work ethic. The creator has the benefit of 10 years of direct response marketing experience. All business requires significant effort, consistent action, and risk-taking. If you’re not willing to take full responsibility for your own results, do not buy this course.
Terms: Due to the nature of digital products and the proprietary material inside this course, there are no refunds on purchases.
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